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Google and Meta advertising, lead follow-up and admissions reporting for treatment providers.
Plan your lead-generation workflow
Humbear Media connects Google and Meta advertising with automated lead response, AI follow-up and admissions tracking. We help addiction and mental health treatment providers organize the path from a new inquiry to a conversation with their admissions team.
Bring your advertising, follow-up and reporting into a connected workflow built around your program’s needs.
Our service combines advertising, lead capture, follow-up and reporting. Your admissions team remains responsible for assessing whether an inquiry can become an appropriate admission.
We run Google PPC and Meta campaigns on Facebook and Instagram. Google search advertising reaches people searching for treatment options. Meta advertising supports awareness and inquiry generation through campaign creative and lead-capture experiences.
The channel mix should reflect your services, audience, budget and advertising eligibility.
Lead forms and landing pages provide a route from an advertisement to an inquiry. Humbear’s platform brings lead information and follow-up activity into an organized workflow so your team can see what needs attention.
Automation supports initial responses and continued follow-up. Depending on the agreed setup, this can include text and email messages, conversational AI, appointment scheduling and staff notifications.
Automation helps collect information and connect inquiries with people on your team. Your staff handles the conversations and decisions that require human judgment, including program suitability and the next steps in your admissions process.
An inquiry is not an admission. Qualification adds information about the person’s needs and potential fit with a treatment program.
A form submission shows that someone has made an inquiry. Follow-up can clarify what they are seeking and whether a conversation with your admissions team is appropriate. Insurance verification, clinical assessment and admission acceptance are separate steps.
A lead described as qualified should be tied to stated criteria—not treated as proof of verified insurance, clinical eligibility or readiness to enter treatment.
When evaluating your lead-generation workflow, distinguish between:
These stages help your team assess quality beyond the number of forms submitted.
Humbear’s platform supports source and admissions-pipeline reporting. Useful measurement depends on connecting campaign information with accurately recorded follow-up and admissions outcomes.
Review the stages that matter to your program:
Where an inquiry originated.
Whether and how the inquiry received follow-up.
The steps taken toward an admissions discussion.
Insurance-verification progress, where that information is available.
The relationship between recorded inquiries and admissions.
The relationship between campaign cost and attributed admissions.
VOB reporting helps distinguish insurance-verification activity from raw inquiry volume. It does not mean every lead arrives with verified benefits, or that insurance verification confirms clinical suitability or guarantees admission.
Cost-per-admission reporting requires a clear cost definition, attribution approach and admission record. Comparing campaigns is more useful when the same definitions and reporting periods are applied consistently.
Use the reporting to identify where inquiries progress, where follow-up stalls and which sources warrant closer review. For consistent definitions and a worked example, read our guide to inquiry quality and cost per admission.
Automated follow-up helps your team respond and maintain contact while keeping admissions decisions with people.
Humbear’s platform supports workflows for responding to inquiries, collecting basic information, scheduling conversations and notifying staff. AI can assist with common questions and follow-up; it does not determine healthcare eligibility.
The workflow needs to fit your team’s responsibilities. Response channels, notification rules and the point of human handoff should be clear before deployment.
Advertising brings people to an inquiry opportunity; response automation supports what happens after someone makes contact.
Humbear combines Google PPC management and Meta advertising with follow-up workflows. The service is not a promise that unattended software can replace campaign management or your admissions team.
This service is intended for treatment providers that need paid advertising connected with lead follow-up and admissions visibility.
It may be useful if your team is managing inquiries across disconnected tools, struggling to maintain consistent follow-up or finding it difficult to connect advertising activity with admissions records.
For more about the provider settings Humbear serves, explore our marketing for addiction treatment centers.
Separate advertising spend from management, platform and setup scope when comparing proposals. Confirm which responsibilities sit with Humbear and which remain with your team. Use our behavioral health marketing budget framework to organize the costs and our agency reference evaluation guide to assess supporting evidence.
No. Advertising and follow-up can support an admissions pipeline, but an admission depends on factors including program fit, insurance coverage, availability, the admissions process and the individual’s decision.
Inquiry generation and verification of benefits are separate steps. Responsibilities for insurance verification are established in the agreed workflow. An inquiry does not establish verified benefits, clinical eligibility or admission readiness.
No. AI and automation support responses, information gathering and follow-up. Your team remains responsible for human conversations, clinical decisions and admission acceptance.
Humbear supports source-to-admission tracking through its platform. The usefulness of that reporting depends on the tracking setup and complete, accurate admissions records.
Scope and timing depend on your advertising channels, existing assets, platform setup and admissions workflow. Use a marketing strategy call to discuss your requirements, what is included and what needs to be ready before launch.
Book a Marketing Strategy Call to discuss your current advertising, lead-response process and reporting needs.
Bring your priority services, current marketing channels and the main follow-up or measurement problem you want to solve. We can discuss the relevant capabilities and next steps for your program.
