View project
Humbear Media plans, creates and manages Meta advertising for addiction treatment and mental health providers. We connect campaign strategy, ad creative and ongoing optimization so your advertising explains your services clearly and gives prospective patients and families a practical next step.
Book a Marketing Strategy Call
We start with the programs you want to promote, the areas you serve and the people your messaging needs to reach. Together, we define the campaign objective, budget and what constitutes a useful inquiry for your team. Audience planning works within available platform options and applicable restrictions; it does not rely on assuming an individual’s diagnosis or treatment needs.
We develop creative concepts, ad messaging and variations that explain your programs, answer practical questions and make the next step clear. Your team verifies treatment details, credentials and other factual claims before launch.
Creative testing is ongoing work. We compare concepts, messages and formats, review signs of fatigue and use the findings to guide the next round of changes.
Where appropriate and permitted, we evaluate Meta lead forms alongside website destinations. A lead form can make an initial inquiry simpler; a website page provides more room to explain a program and help someone decide whether to contact your team. The choice depends on the campaign objective, information required and your response process.
We coordinate landing-page messaging, calls to action and the transition from ad to inquiry. We define any page production or technical implementation in the agreed scope before work begins.
We set up campaign structure, organize approved ads, allocate the agreed media budget and monitor delivery. Ongoing work includes reviewing spend, creative performance, destination performance and opportunities to improve the campaign.
Reporting connects those decisions to the objective: reach and engagement for awareness work; inquiry volume, cost and client-reported relevance for inquiry campaigns. Your feedback helps distinguish a promising campaign from one that merely produces inexpensive form submissions. When reliable downstream records are available, we use them to add context to campaign results.
Humbear’s platform can support inquiry organization and reporting. Campaign planning, creative and management remain the core service.
Onboarding covers account access, program details, service areas, approved brand assets, budget and the people responsible for reviewing ads. Your team confirms advertising eligibility, approves factual claims and identifies who will respond to inquiries. We agree on a feedback process so campaign decisions reflect what your team is seeing.
The channels serve different opportunities. Meta supports discovery and awareness as people use Facebook and Instagram; Google PPC management addresses relevant searches. We plan their roles around your goals rather than assuming every provider needs the same mix.
Your proposal separates media spend from agency work and identifies the agreed creative and landing-page scope. We establish the budget before launch.
We agree on useful feedback categories with your team and review the information needed to improve campaigns. A submitted form is an inquiry, not a confirmed admission or a guarantee of clinical suitability.
Bring your program priorities, current campaign questions and budget considerations. We’ll discuss the role Meta could play, the work required and how your team would evaluate progress. For longer-term website visibility, explore SEO for behavioral health providers.
Book a Marketing Strategy Call
Skip to content
