| HUMBEAR MEDIA LLC Cookie Policy How Humbear Media Uses Cookies and Tracking Technologies Effective Date: March 4, 2026 | Last Updated: March 4, 2026 |
| ℹ | This Cookie Policy explains how Humbear Media, LLC uses cookies and similar tracking technologies on humbearmedia.com. It should be read alongside our Privacy Policy and Do Not Sell or Share page. |
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit, such as your preferences or browsing behavior. We also use similar technologies including pixels, tags, beacons, and scripts.
Types of Cookies We Use
| Cookie Category | Examples | Purpose & Legal Basis |
| Strictly Necessary | Session cookies, security tokens, CSRF tokens | Required for the website to function. Cannot be disabled. No consent required. |
| Analytics / Performance | Google Analytics (_ga, _gid), Amplitude, Ahrefs analytics | Understand how visitors use our site (page views, session length, traffic sources). Requires consent in California. |
| Marketing / Targeting | Meta Pixel (fbq), Google Ads conversion tag, Pearl Diver (ldc.js via tag.humbearmedia.com) | Build advertising audiences, measure ad conversions, identify high-intent visitors. Requires consent in California. |
| Functional | Language preferences, chat widget preferences | Remember your settings across sessions. Requires consent if non-essential. |
Pearl Diver — Special Disclosure
| ! | Pearl Diver is a visitor identification technology deployed via a tag hosted at tag.humbearmedia.com. It matches anonymous browser metadata against a consented identity graph operated by Black Pearl Group, and may resolve your visit to your name, email address, mailing address, and other contact information. |
Pearl Diver is categorized as a Marketing cookie. It will only fire if you have consented to marketing cookies via our cookie consent banner, or if you have not opted out via the Global Privacy Control (GPC) signal.
You may opt out of Pearl Diver’s identity resolution at any time at: pearldiver.io/opt-out
Managing Your Cookie Preferences
Option 1 — Cookie Consent Banner
When you first visit humbearmedia.com, you will see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your choices at any time by clicking ‘Cookie Settings’ in the website footer.
Option 2 — Global Privacy Control (GPC)
If your browser has GPC enabled, we automatically treat your visit as an opt-out of marketing cookies. No banner interaction is required.
Option 3 — Browser Settings
You can configure your browser to block or delete cookies. Note that blocking strictly necessary cookies may break site functionality. Browser instructions:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Third-Party Cookies
Some cookies are set by third parties whose services we use. We do not control these third parties’ cookies. Please review their privacy and cookie policies:
| Third Party | Policy URL |
| Google Analytics & Ads | policies.google.com/privacy |
| Meta (Facebook/Instagram) | facebook.com/policy/cookies |
| Pearl Diver / Black Pearl Group | pearldiver.io/privacy |
| Amplitude | amplitude.com/privacy |
| Ahrefs | ahrefs.com/privacy |
Cookie Retention
| Cookie Type | Retention Period |
| Strictly Necessary | Session (deleted when browser closes) or up to 1 year |
| Analytics | Up to 24 months (Google Analytics default) |
| Marketing / Targeting | Up to 90–180 days depending on partner |
| Pearl Diver identity data (server-side) | Up to 12 months in Humbear Media’s systems |
Do Not Track (DNT)
Our site does not respond to browser-level Do Not Track (DNT) signals. However, we do honor the Global Privacy Control (GPC) signal, which is the current California-compliant standard.
Contact Us
For questions about cookies or to exercise your privacy rights:
Email: privacy@humbearmedia.com
Do Not Sell/Share page: humbearmedia.com/do-not-sell-or-share/