| HUMBEAR MEDIA LLC AI Disclosure & Transparency Statement California AB 2013 Compliance | Artificial Intelligence Usage Policy Effective Date: March 4, 2026 | Last Updated: March 4, 2026 |
| CA | This disclosure is provided in compliance with California AB 2013 (Generative AI Training Data Transparency Act) and related California and federal guidance on AI use in marketing and communications. This policy took effect January 1, 2026. |
Our Use of Artificial Intelligence
Humbear Media, LLC (‘we,’ ‘us,’ ‘our’) uses artificial intelligence (AI) and automated systems in our operations and in services we provide to clients. This page discloses how we use AI, what AI tools we employ, and your rights as they relate to AI-generated content and automated decision-making.
AI Tools We Use
| AI Tool / System | Provider | How We Use It |
| Voice AI Agent | GoHighLevel / OpenAI | Automated inbound and outbound call handling for client discovery and lead qualification. Callers are informed they are speaking with an AI. |
| CloseBot (Emma) | CloseBot AI | Inbound inquiry response chatbot deployed via SMS and web chat for client treatment center leads. |
| HeyGen AI Avatar | HeyGen | AI-generated video spokesperson used in marketing materials, conference presentations, and promotional content. |
| Fireflies Voice Agent | Fireflies.ai | AI-powered call summarization and discovery call assistance. |
| Make.com Automations | Make.com | Automated workflows that may use AI for content routing, lead scoring, and task management. |
| GoHighLevel AI Features | GoHighLevel / various | CRM-integrated AI features including conversation AI, review request automation, and appointment booking. |
| Large Language Models (LLMs) | Anthropic, OpenAI, Google | Content drafting, campaign strategy, policy document generation, and internal productivity use. |
AI-Generated Content Disclosure
Consistent with California AB 2013 and emerging federal guidance, we disclose the following about AI-generated content in our work:
- Marketing copy, blog content, email campaigns, and social media content may be drafted with AI assistance and reviewed by human editors before publication.
- AI avatars (HeyGen) are used in video marketing materials. These videos feature a synthetic AI-generated spokesperson, not a real person.
- When AI voice agents or chatbots interact with members of the public, they are designed to identify themselves as AI at the start of the interaction.
- Advertising creative (images, copy) may be AI-assisted. AI-generated imagery will not depict real, identifiable people without consent.
AI and Human Oversight
Humbear Media maintains human review and oversight of AI outputs in all client-facing applications. Automated systems do not make final decisions on matters involving health, safety, or significant financial impact without human review.
Automated Decision-Making
We use automated systems for lead scoring, audience segmentation, and campaign optimization. These systems process behavioral data to prioritize outreach and ad targeting. They do not make decisions about your eligibility for healthcare services.
If you believe an automated decision has affected you adversely and you are a California resident, you have the right to request human review. Contact us at privacy@humbearmedia.com.
AI Training Data
In accordance with California AB 2013, we disclose that:
- We do not knowingly use client PHI (Protected Health Information) to train AI models.
- Anonymous, aggregated campaign performance data may be used by our AI vendors in model improvement, subject to those vendors’ own data use policies.
- We do not sell customer data to AI training data brokers.
Third-Party AI Vendors
Our AI vendor partners operate under their own terms of service and privacy policies. We encourage you to review those policies for details on their AI model training and data use practices. Key vendor privacy policies:
- OpenAI (ChatGPT / GPT models): openai.com/policies/privacy-policy
- Anthropic (Claude): anthropic.com/privacy
- Google (Gemini / AI tools): policies.google.com/privacy
- HeyGen: heygen.com/privacy
- GoHighLevel: gohighlevel.com/privacy-policy
Contact Us
For questions about our use of AI or to exercise rights related to automated decision-making:
Email: privacy@humbearmedia.com
Website: humbearmedia.com
| ⚠ | This policy is subject to change as California and federal AI regulations continue to evolve. We will update this page and notify affected users as required by law. |