Treatment for addiction is needed across the United States, with millions of people struggling with substance use disorders each year. Currently, it is estimated that over 40 million Americans are in need of treatment, and only a 1/10th ever receive the help they need. These barriers are varied, including stigma and lack of awareness of services that are available, as well as a shortage of resources in the community to link individuals with the services they need. This drives home the importance of targeted outreach and creative marketing campaigns to connect those suffering from addiction with treatment centers.
Humbear Media has changed the way addiction treatment centers have approached lead generation. Utilizing experience in the field of digital marketing, along with a keen awareness of particularities in addiction recovery (having decades of combined Admissions & Business Development backgrounds amongst the team), we focus on generating qualified leads to treatment centers with knowledge of who and where these unique audiences are. Our company’s recognition that helping people succeed in treatment is not a mere marketing campaign, but rather an informed approach to the specific pressure and extreme sensitivity that comes with seeking help for addiction. We offer marketing strategies to prepare treatment centers to establish a connection with people who are ready to make a change, ensuring personalized yet impactful outreach.
At its core, Humbear Media’s approach is powered by tools such as AI-driven workflows and a HIPAA-compliant CRM equipped with full integration. These technologies enable treatment centers to both generate leads and nourish them with personalized, automated follow-ups. We oversee the entire account and have a 24/7 live support team to help center’s manage inquiries for all accounts of ours. We a finger on the pulse, keeping an eye on if any interested client, is being managed by Ai and/or the center through the admissions process, ensuring no lead goes unaccounted for. This data-driven approach ensures that every campaign is optimized for quality results, so treatment centers can spend their resources wisely, but with an empathetic touch.
One of the most compelling aspects of Humbear Media is its ability to implement hyper-targeted Facebook and Instagram ads that generate leads. These platforms allow treatment centers to reach individuals of different demographics and geographical locations on an unprecedented scale. These are all against a backdrop of treatment options and access to them that, until recently, were hidden behind long waitlists or sterile names like “behavioral activation” or “exposure therapy.”
With a team of experts, all with experience working in the behavioral health field, and years of experience specifically generating leads for Addiction & Mental health treatment, we understand the delicate balance between promoting services without being overly opportunistic (something we take very seriously in the addiction treatment space). Ethics is ALWAYS at the front of our mind.
